The site has a rating system incorporated into it that ranks members by hotness, providing some insight into what the true purpose of the site is.
If nothing else, being accepted into something so "fancy" is a huge confidence boost.
Hey, maybe they're just putting all of their focus on the matchmaking.
It's a step up from hookup apps but the perfect level of serious for 20 and 30 somethings who want something real, but don't need anyone asking how many kids they want just yet.
Plenty of Fish Plenty of Fish has great matchmaking technology and a large dating pool.
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Thankfully, HER is a non-offensive, user friendly app good for folks seeking long-term relationships as well as those who want a more, uh, temporary arrangement.
Check out Pure.
The site hasn't changed much in years, but rather banks on what it does have to offer singles, which seems to continually attract and re-attract members.
AskMen's review said it best:
You know those really exclusive clubs that always have a line around the corner, terrifying bouncers, and a crazy cover?